SEO Tips: Setting up your website or blog on the internet is the first step in getting the message out about your product or cause, but won’t be very effective if people don’t know about it. The second and the harder step is making it really attractive to the search engines. If you apply a few SEO tips (Search Engine Optimization) techniques to your website, it will rank higher or among the first 10 in the search results as well as drive more people to your site.
The hard part is knowing what simple tricks you can apply to your site to make it (your website) stand out to the search engines, and make them rank you higher. Knowing what the search engines use to rank your site is the most important thing about SEO. Even though it is true that the various search engines have their special algorithms for rankings, they all share some basic rules for initial ranking, and these are what you care most about.
Tweaking your site to take advantage of the other more obscure ranking criteria is not worth the time or effort. You can get great results by paying attention to a few simple concepts when you create and update your site and get into the first few pages of any search engine.
SEO Tips number 1 :-
Pick the right name
The solely biggest thing you could do to improve your site’s ranking is making sure you pick a great name for the site. Having the main purpose of the site in the name of the site is incredibly important. So many people pick a name that sounds “cute” or interesting to them, only to find that they again have to spend a ton of time and money because the name has very little to do with what they are trying to promote.
For example, if you are interested in selling mulch, having a name like “mulchman.com” will be immediately ranked high for mulch in all of the engines. If you instead pick the name of your company like “smithlandscaping.com” instead, it could take you months to show up on the search engines for the sale of mulch. Now there is nothing wrong with registering both site names and pointing them to the same landing page.
This gives you the extra advantage of having a name your customer will recognize, and having another site that will quickly be a magnet for anyone looking for mulch.
Pick a bunch of names
As previously mentioned, a lot of folks get caught up in trying to set up a site that reflects their business name, and there’s nothing wrong with that. The challenge is always that you want to give your current customers an easy way to find you on the web, but are also interested in attracting new, laser focused, customers as well. The trick here is to register a few names.
Say your business is Smith Landscaping. You could easily find an open domain name that reflects your business and carries your brand onto the web. Now let’s say that you register “Smithlandscaping.com” and start to set up your site. This will be an easy way for your current customers to find you and a great way to expand your sales to them.
As you create the site, you might have sections that deal with lawns, flowers, trees, and mulch. Anyone hitting your site through the domain you have created will hit your main landing page and make their choice from there. But let’s say that you have a really good source for mulch and want to sell as much as you could on the internet.
The answer to this is to setup an additional domain that has the word mulch in the URL like “mulchman.com.” This immediately gives you a great ranking in the search results for people looking for mulch, and still allows you to direct those visitors to either your main landing page for Smith landscaping or even better, the specific mulch page to make their purchase.
This allows you to sell to those new customers while still servicing your existing customers. Additionally, this gives you an organic link from another website. This link will help raise your ranking for both sites even further.
Get a bunch of links going
Among all other SEO tips, this is the second best.
The next most important thing a search engine cares about when indexing your site is how many other sites as you and are linking to you. It does this calculation through a mechanism called back linking, and this is a very important metric to the search rankings. It’s mostly important because it gives the search engine a good idea of how many other sites think your site is important enough to link to it.
Even more interesting is that the search engine also considers how high the ranking of the site that is linking to you is. This means if you get a link from a very well ranked site, you have a higher clout with the search engines than a site linking to you that is ranked lower.
Getting these links set up is a pretty important activity and something you should spend a little time on. It’s a very democratic statistic if you think about it and is easy to improve in a few ways. There are a lot of services out there that will sell you these backlinks and set them up on sites that already rank high in search results.
These backlinks will drag your ranking up just based on the association, and this can be a quick way to boost a site’s ranking. There is a charge for this service, so it’s technically not free, but can be a very small fee. The next best way to get a lot of links set up quickly is to start blogging.
There are a lot or even countless of websites out there that will allow you to set up a blog for free and write about anything. Visit a few of these free blogs and start posting. Be sure to concentrate on the subject you are trying to promote on your main site. So for our example earlier, set up a few blogs on mulch and start posting content and link back to your main site.
This will help in two ways. By having the links, you raise the ranking, and as the blogs get more hits, they raise in the rankings and drag your site along with them by association. Also, it’s pretty easy once you get blogging to trade links with other bloggers to further amplify this activity.
Keep the content fresh
The last technique that will help dramatically with the search engine rankings is to keep the content on your site fresh and update it often. You might consider having a link on your main page to a daily or weekly topic related to your site. In the earlier example, this could be something as simple as a page each week (or daily) on flowers, or lawn care.
It doesn’t really matter what in the world you write about as long as you write and update often. The search engines love content that changes and has ranking criteria for how “stale” your website is. The more dynamic, the higher the ranking. Now a lot of people have a hard time coming up with fresh content daily, so this can be a challenge.
To overcome this, there are services on the web that will supply content specific to your website on a daily basis for a small fee. Again, this isn’t free but can be a good alternative for those times you need to update but have a case of writer’s block. Another thing to remember is that if you get into a pattern of updating your content often, the search engines will notice this and index your site more often which may further help with your rankings,
There are many of tricks you could apply to your site to help it’s searching engine rankings. These techniques are not hard to implement once you have figured out what excites and attracts the search engines. Take some time to try these methods on your site, and the search engines will love your site in no time
Additional Simple and Effective free SEO Tips to Improve Ranking of Your Content
Use your keywords naturally.
At present, it is no longer necessary to fill your articles with keywords to achieve a good SEO Ranking, and in fact, such excess is something to avoid. Why? Because a text full of keywords “embedded” by force gives your content an appearance of SPAM that many users will want to avoid the first impression. Search engine hates high density keywords.
Therefore, I advise you to include your keywords as naturally as possible and in key areas of your articles, for example in the title and first paragraph. This added to the quality of your production will suffice to favor your SEO Ranking.
Complete Meta Descriptions
Many people forget or neglect to complete the field called ” Meta Description ” after finalizing the elaboration of content. And that is a mistake! Let me explain: Meta Description is what people will read as information about your article in Google search results,
In other words, Meta Description is your tool to convince the audience that your content is what they are searching and then looking for, so you must take advantage of it! Also, using Meta Descriptions allows you to improve your CTR, and this in turn positively impacts your SEO Ranking. So, use them!
Simplify your URLs
The first thing search engines see are the URLs of your content, so keep them as simple and specific as possible. This will favor their correct categorization in the search engine. So, I advise avoiding excessively long URLs, such as those that are automatically saved after, for example, writing a post on your blog.
URLs that are too long are harder to categorize, so if you use them, your content may appear to be related to searches that have nothing to do with your industry or industry. So for example, I suggest you use a maximum of 7 words in your URLs to avoid these drawbacks.
Take advantage of the title tags
Titration labels, also known as H1, H2 and so on up to “H6” are crucial pieces when hierarchizing the content of your articles. These are titles that hierarchically structure the information to be indexed, the most important being the H1 and the less, the H6. Hence the importance of using them correctly at the time of writing your texts.
So for example, the main title of your content should be an H1, a subtitle will be an H2, and a subtopic within that subtitle will be an H3. Also, I recommend you be specific with your titles and avoid overly generic categories (such as “Service”), with the aim of favoring your SEO Ranking as much as possible.
Control the speed of your site
An increasingly important factor regarding achieving a good SEO Ranking is the upload speed that your website displays. This is so because of Google in both search engine, prioritizes the fast websites to position them among the first search results.
Consequently, if your blog or website load too slow, I recommend that you apply the optimizations necessary to improve its performance. To know the loading speed of your site and get some SEO tips, I recommend using Quick Sprout
Use the Alt Text of your images
Alt Text or Alternate Texts of your images are what all users who have disabled images (which is very common in email services) will see. Hence the importance of using them, indicating in them what the image in question and, of course, including your keywords as much as possible.
Check where the links to your site come from
While you may think that the more links to your site, the better, the truth is that you must be careful with those links. In fact, if your site is linked to pages with a bad reputation or classified as spam, it is best to disconnect from them as soon as possible. The idea is that the links that lead to your site are not only numerous but are linked to your industry and come from quality web pages.
Effective social sharing
Share your content on social networking sites like facebook, twitter, google plus, linkedin and pinterest. More shares and like you get, more improvement you can notice in ranking of your content. If required take help from social exchange sites like addmefast. Its effective and free but do not overdo.
Google loves sites which gets quality and natural social bookmarkings from the sites like delicious, digg, etc.
Apply these SEO tips to improve your search engine ranking when generating your content, and soon you will get the best results.